The Pixel Project Selection 2015: 16 Striking Anti-Violence Campaigns for the Cause to End Violence Against Women

Every year, we at The Pixel Project come across a wide variety of innovative and powerful anti-Violence Against Women campaigns by our fellow activists and non-profits from around the globe, and 2015 is no exception. Notably, many campaigns took place this year in the United Kingdom, which signifies that great efforts are being made to eradicate Violence Against Women in that region. Still, much is to be done in the UK and worldwide.

We acknowledge that anti-VAW campaigners put themselves in perilous situations to advocate for the safety of others and we are immeasurably grateful for their bravery. From women marching the streets to women combating harassment online, each and every action, large or small, counts.

So today, in honour of all VAW activists, nonprofits and grassroots group who toil in such thankless situations to bring about positive change to the lives of women and girls facing violence, we present 16 of the most striking campaigns/programmes we have come across in the last year of our work.

What these campaigns have in common are:

  • The built-in “water-cooler” factor that gets the community buzzing about the campaign and by extension, the issue of VAW.
  • A good sense of what works in and for the culture and community where the activist/nonprofit/grassroots group is trying to effect change.

We hope that these campaigns and initiatives inspire you to take action and get on board the cause to end VAW.

It’s time to stop violence against women. Together.

– Written and compiled by Samantha Carroll

Call To Action: Help us reach the $25,000 fundraising milestone for our Celebrity Male Role Model Pixel Reveal campaign this holiday season by giving generously to our “16 For 16” fundraiser (which also includes #GivingTuesday)! Find out more and donate to get awesome book and music goodies at http://is.gd/16DaysGT2015 


Striking Anti-VAW Campaign #1: 90days – South Africa

South African performer, ambassador and Board Member of Epic Foundation, Natalie Chapman, started 90days last year as a way to raise funds for survivors of violent and sexual crimes. The 90days campaign’s mission is an ambitious one: 90 performances in 90 consecutive days in 90 different towns. This year, Chapman was able to secure big name South African performers to join her on her 90days initiative, which had them playing at women’s shelters as well as prisons. Chapman believes that it’s important to engage in discourse with perpetrators who are often victims of abuse too.

Striking Anti-VAW Campaign #2: Campaign4Consent – UK

Campaign4Consent is a campaign that aims to see sexual consent taught in schools as part of the UK’s SRE (sex and relationships education) national curriculum.  Campaign4Consent believes that consent is a crucial aspect lacking in SRE as well as information regarding abusive relationships and healthy sexual relationship advice for LGBT teens. The campaign has a letter the public can sign asking UK MP’s to incorporate consent into the national curriculum.

Striking Anti-VAW Campaign #3: Denim Day – Italy/USA/Canada

The Denim Day campaign is an annual event that takes place on 29th April and urges participants to wear a pair of jeans to bring awareness to rape prevention. The campaign started in Italy in 1998 when the Italian Supreme Court overturned a rape conviction in which a teenage victim’s jeans were “too tight”. Following the decision, female members of the Italian parliament wore jeans in protest. The movement has since grown and spread to the USA and Canada. This year performers and the campaign’s spokes-couple, Aloe Blacc & Maya Jupiter, attended the Los Angeles rally for Denim Day. The Denim Day campaign also urges men to wear jeans in support of the cause.

Striking Anti-VAW Campaign #4: Disney Princesses as Acid Attack Victims – Central/South Asia

This year, rock star artist Alexsandro Palombo, created a new visual campaign highlighting the acid attacks that affect women all over Central and South Asia. Palombo took well-known Disney Princesses and illustrated how they looked before and after they had been attacked with acid. These acid attacks not only scar victims, but can leave them blind, deaf and mute. Palombo’s aim was to draw attention to this issue in the most surprising way he could.

Striking Anti-VAW Campaign #5: Frame Her Right – India

The Frame Her Right campaign is an initiative of Half The Sky Movement, which aims to root out violence against women in cinema and entertainment. The campaign seeks “more gender-sensitized cinema that places women in positive — rather than exploited and exploitable roles.” Frame Her Right acknowledges that violence towards women didn’t start in cinema and also empowers women by providing tools to help them gain access to healthcare, education, and economic opportunity.

Striking Anti-VAW Campaign #6: Never Alone – Australia

One in three women has/will experience violence from a spouse or partner, and at least one woman is killed every week in Australia. Rosie Batty, whose former husband murdered their son in early 2014, has been working diligently to end domestic violence along with the Never Alone foundation. Members of the public can join the Never Alone campaign by pledging to stand beside those who experience family violence. Batty was awarded Australia’s person of the year for 2015.

Striking Anti-VAW Campaign #7: Ni Una Menos (Not One Less) campaign – Argentina

Ni una menos

The Ni Una Menos campaign aimed to bring awareness to femicide and gender violence in Argentina. In June, 300,000-500,000 protestors marched in the streets of Buenos Aires with signs that read “Ni una menos.”   In 2014, one femicide took place every 30 hours in Argentina. During 2008-2013, 124 of the femicide victims were between the ages 13 and 18.

Striking Anti-VAW Campaign #8: REDress Project – Canada

 The REDress Project was started in 2014 by Jamie Bell who collected 600 red dresses and put them on display. The idea was to symbolise the vacancy left by aboriginal women who have been murdered in Canada. This year, the REDress Project experienced significant development and its online community grew. Recently, Sisters in Spirit Vigils and the REDress Project created a call to action asking Canadians to hang a red dress or other red items of women’s clothing on their doors or windows, to raise awareness and stand in solidarity against the murdering of aboriginal women.

Striking Anti-VAW Campaign #9: Stop Telling Women To Smile – Mexico

In 2012, artist Tatyana Fazlalizadeh plastered the streets of New York and Philadelphia with posters to address street harassment. This year, Fazlalizadeh continued her work by traveling to Latin America. Fazlalizade chose to take her Stop Telling Women To Smile campaign to Mexico after receiving countless emails from women in Mexico City who wanted her to bring her message to the region. In Mexico, it is estimated that 44% of women have experienced sexual violence at some point in their lives.

Striking Anti-VAW Campaign #10: Talk about abuse campaign – UK

Women’s Aid launched the Talk about abuse campaign in September to “encourage people to look for signs of domestic abuse among their friends and family, to talk about it, listen and support, and suggest further help.” The campaign is working to make the public more observant of their loved ones, to recognise when someone they care about is in danger, and to help intervene where possible.

Striking Anti-VAW Campaign #11: #ThatsNotLove Campaign – USA

 #ThatsNotLove is an initiative by OneLove, “a student-led movement to activate, educate, and empower others to change the statistics around relationship violence”. OneLove recently recorded a powerful video emphasising how abuse escalates over the course of a relationship. In the chilling campaign video, we witness how reasons such as “Because I love you, I text “I can’t live without you”” are warning signs of unhealthy behaviour.

Striking Anti-VAW Campaign #12: The Salvation Army Dress Campaign – South Africa

The South African Salvation Army - The DressWhile everyone on social media was trying to decide if ‘The Dress’ was white and gold or black and blue, the South African branch of The Salvation Army swiftly came up with a clever campaign to draw attention to VAW. The SA Salvation Army tweeted an image of a model wearing The Dress with the caption “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.” The image, which contained the logo for Carehaven, a shelter for abused women and their children run by the SA Salvation Army, instantly went viral.

Striking Anti-VAW Campaign #13: The Purple Rose Campaign – The Philippines

The Purple Rose Campaign Against the Trafficking of Women and Children, under the guidance of AF3IRM, has been running for the past 15 years and continues to advocate against sex trafficking in the Philippines. AF3IRM has partnered with “local communities and organizations to develop trainings and gather resources to provide sexual violence relief for women and children, to identify and stop trafficking, as well as to address reproductive justice and livelihood needs.”

Striking Anti-VAW Campaign #14: Turkish Men Wear Miniskirts In Support Of Women’s Rights – Turkey

After the violent murder of 20-year-old Ozgecan Aslan, men in Turkey took to the streets in miniskirts to campaign against VAW. The protestation spilled over to social media with Turkish men posting images of themselves online alongside the hash tag #ozgecanicinminietekgiy, which translates to “wear a miniskirt for Ozgecan”. The Campaign garnered 900,000 petition signatures asking that institutions to take responsibility for attacks on women.

Striking Anti-VAW Campaign #15: Violence against Women (VAW) campaign – Nepal

WOREC’s Violence against Women campaign is currently using programs to “address numerous multi-faceted issues responsible for VAW in Nepal.” The campaign aims to tackle the causes of women trafficking and other forms of VAW. WOREC has been working for years to end trafficking and run a Women’s Rehabilitation Centre as well as a Safe House.

Striking Anti-VAW Campaign #16: We Can Stop It – Scotland

Police Scotland created We Can Stop It, a rape prevention campaign that targets young men between the ages to 16 – 27. The campaign’s shocking advertisement asks “Do you really know what rape is?” Police Scotland used this perpetrator-focused approach, rather than telling women to be safe and advising them on how not to get raped. Police Scotland is also working with bar owners to train their staff to intervene when they spot women who may be vulnerable.

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