The Pixel Project Celebrity Male Role Model Pixel Reveal campaign will turbo-charge global awareness about Violence Against Women using social media while raising US$1 million for the cause by getting a global audience to collectively unveil a world-exclusive million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.
Picture, if you will, a virtual jigsaw puzzle assembled by people from San Francisco to Sydney!
As each celebrity male role model is revealed, an exclusive Public Service Announcement from him about Violence Against Women will be launched online at The Pixel Project website and on YouTube.
The philosophy behind choosing positive male role models from different walks of life is to emphasise that men have a major role to play in breaking the cycle of violence against women.
This year’s mystery collage of portraits features four world-famous male celebrities with strong family connections and no history of violence who are role models for men in relationships with women and children. This distinguished mystery Celebrity Male Role Model line-up includes a prominent Nobel Prize Winner, a Pulitzer Prize winner and a superstar Environmentalist.
Award-winning international photographer Jillian Edelstein is the project’s principal portrait photographer. Jillian’s work includes the iconic Nelson Mandela portrait for the cover of the New York Times magazine.
Each year, we will select 2 to 3 Partner-Beneficiaries from around the world to work with us on the campaign and to benefit from the funds raised. This year’s Partner-Beneficiaries are Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence.
Women’s Aid Organisation (WAO)
Malaysia’s Women’s Aid Organisation (WAO) is an independent, non-religious, non-governmental organisation based in Malaysia that is committed to confronting violence against women.
WAO was established in 1982 when it opened Malaysia’s first Women’s Refuge, providing shelter, counseling and child support to battered women.
WAO’s mission is to promote and create respect, protection and fulfilment of equal rights for women and to work towards the elimination of discrimination against women, and to bring about equality between women and men.
WAO is involved in public education to create awareness of Violence Against Women and women’s rights, and does advocacy on legal reform, in particular, policies and laws that discriminate against women.
For more information, please visit http://www.wao.org.my
National Coalition Against Domestic Violence (NCADV)
The mission of the National Coalition Against Domestic Violence (NCADV) is to organise for collective power by advancing transformative work, thinking and leadership of communities and individuals working to end the violence in our lives.
NCADV believes violence against women and children results from the use of force or threat to achieve and maintain control over others in intimate relationships, and from societal abuse of power and domination in the forms of sexism, racism, homophobia, classism, anti-Semitism, able-bodyism, ageism and other oppressions.
NCADV recognises that the abuses of power in society foster battering by perpetuating conditions, which condone violence against women and children.
Therefore, it is the mission of NCADV to work for major societal changes necessary to eliminate both personal and societal violence against all women and children.
For more information, please visit http://www.ncadv.org