ANNOUNCEMENT: “16 For 16” 2012 Campaign Combines The Power of Blogging & Music In Support Of The 16 Days of Activism Against Gender Violence

25 November 2012: The Pixel Project is proud to present their second annual 16 For 16 campaign. This holiday season campaign is The Pixel Project’s contribution to the international 16 Days of Activism Against Gender Violence campaign. This year’s 16 For 16 campaign has two components: The first is a blogging marathon to raise awareness and inspire action to prevent and stop Violence Against Women (VAW); The second is a digital music EP featuring songs from artistes from around the world saying NO to violence against VAW while raising funds for The Pixel Project.

The core campaign is a 16-day blogging marathon with one blog article published for every day of the 16 Days of Activism. Each article is a list of 16 positive ideas and/or solutions revolving around a specific theme related to VAW. Each idea and/or solution is bite-sized – simple to understand and easy to put into action. These articles are part of a growing online resource of ideas and solutions for preventing, stopping and ending VAW that The Pixel Project is building as part of their commitment to inspiring and galvanising individuals and communities to take that first step towards helping stop VAW.

Regina Yau, Founder and President of The Pixel Project said: “This year, aside from our annual lists, including the our selection of 16 anti-VAW female role models, topics will including human trafficking, street harassment and female genital mutilation. We are also excited to welcome guest contributions from partners including Breakthrough/Bell Bajao, the Man Up Campaign and Stop Street Harassment.”

The 16 For 16 campaign also marks the launch of the first 16 For 16 charity digital EP which also The Pixel Project’s Music For Pixels campaign’s third programme to kick off in 2012. Ms. Yau said: “The 16 For 16 digital EP features 5 songs specially selected to boost the spirits of women and girls who have experienced VAW while raising funds to help keep The Pixel Project’s programmes and initiatives running. It would make a uplifting and affordable Christmas gift for music-loving female family and friends.” This limited edition EP is available only until 28 February 2013 from all major digital retailers worldwide including iTunes and Amazon. At a modest US$4.95 – US6.45 per download depending on the retailer and region, it is an affordable way for the global online community give to the cause.”

The EP line-up includes 5 artistes from around the world who have come together to use their music to say NO to VAW. They are: AHMIR – the #1 YouTube R&B group and The Pixel Project’s YouTube Music Ambassador; Pete Ahonen – Folk-Pop Singer-Songwriter from San Francisco/Bay Area, USA; Sarah Carpio – Pop Singer-songwriter from Tijuana, Mexico; The Other People – A Pop-Rock band from Mumbai, India and the winner of The Pixel Project’s Fall 2012 YouTube Cover Carnival; and Tony O’Malley – A veteran Jazz-Pop singer, songwriter and pianist from the UK.


About The Pixel Project (

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About the Music For Pixels Campaign (

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from the portion of the song’s proceeds donated by artistes in 2012 will go towards the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence, The Pixel Project and various anti-VAW nonprofits from around the world.

For further information, please contact The Pixel Project team at                            

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