Interview: Spa Fundraiser Co-Founder Catherine Pierce talks about the Purple Pamper Package and Why Violence Against Women is an Important Cause for Her

As part of our annual year-end holiday season fundraising, The Pixel Project has teamed up with Spa Fundraiser to present the Purple Pamper Package programme whereby our supporters and followers can treat themselves to a mini face-and-hand spa pamper session for just $25 while raising funds for the cause to end violence against women.

Better still, donors and supporters have the option of make their charity dollars stretch twice as far by also sponsoring one or more Purple Pamper Package spa certificates for any of the 30 women’s shelters who have signed up to receive the spa sessions.

The Purple Pamper Package holiday giving programme runs from 25 November 2011 – 1 January 2012 and you can buy the spa certificates for yourself and your loved ones and/or sponsor some for a listed women’s shelter at Spa Fundraiser’s Purple Pamper Package page.

We caught up with Catherine Tanner Pierce, co-Founder of Spa Fundraiser and she talks to us about why she started Spa Fundraiser, why violence against women is a cause close to her heart and her ideas about how we can all help stop violence against women worldwide.


Tell us how and why you started Spa Fundraiser?

I have four kids and every year they would come home with fundraisers for their school, sports team etc and every time I would groan!  I was so tired of buying candy, gift wrap or trinkets that just collect dust.  A few friends and I got together and decided what a great opportunity offering in home spa experiences would be especially since most of the time it’s the moms who do the fundraising.  It is something that no one else is doing and as women we don’t take time for ourselves so it was a perfect match.

Why did Spa Fundraiser choose to partner with The Pixel Project?

My husband, Tab actually made me aware of The Pixel Project’s project mission and I had to be a part of it.

How does the special “Purple Pamper Package” program with The Pixel Project work?

People that want to purchase multiple gift certificates can choose this option and either give them as gifts or donate them to a participating women’s shelter.  What a great gift idea at such a reasonable price and benefiting such a great cause.

Why is Violence Against Women an important cause for you? 

As a child I was exposed to violence against my mother as well as my younger brother and sister so this is a very important cause for me.  I saw how my mom felt like she didn’t have a way out and it took her years to get the courage to leave.

What do you think can be done to stop violence against women in communities worldwide?

I think bringing an awareness is the first step.  Getting people to talk about it and recognize that it is a serious problem is so important.  Often we get so busy living our own lives that we don’t open our eyes to what is going on around us.  As we bring awareness it will empower all of us to step up and put a stop to it.

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